Sale of Véloélec to 53 Onze: A New Chapter for an E-Bike Pioneer
Ten years ago, Luc Colleye launched Véloélec with just one technician. His goal was clear: focus entirely on electric bike sales, maintenance, and repairs. Located on Boulevard Pasteur in Seraing, near a busy roundabout, Véloélec quickly became a reference in the Liège province. At its peak in 2020, the company sold over 350 bikes. This success reflected a growing demand and a strong market position.
53 Onze: A Growing Group with a Human Touch
The buyer, 53 Onze, is led by Éric De Decker and Marie Biot. Already active in Villers-le-Bouillet and Ans, the group recently acquired Locavim, expanding to three stores. Despite its growth, 53 Onze plans to keep Véloélec’s spirit alive: local service, strong customer relationships, and personalised advice in a friendly shop.
BestValue is proud to have supported Luc Colleye through the entire sale process—from valuation to closing. We wish the new owners great success as they continue serving electric bike enthusiasts.
Sell-side Advisors: BestValue, PB Avocats
Buy-side Advisors: Henry & Mersch
