Kova Tools: a successful business transfer
BestValue had the privilege of supporting the shareholder of Kova Tools (trade name: Kova Outils) in selling his business. A strategic milestone that marks the transfer of a Belgian company specialised in professional tools.
An entrepreneurial journey that began in 2004
In 2004, Philippe Jouret, a former banker, ventured into entrepreneurship. He acquired the assets of Kova Outils and founded Kova Tools. Based in Embourg, the company quickly built an extensive catalogue — over 30,000 references — in partnership with the leading brands in the industry. Over the years, Kova Tools evolved and adapted to new trends. The company notably developed its e-commerce offering, allowing its B2B clients to browse the catalogue online, place orders directly on the website, and benefit from delivery services. This differentiated approach, focused on quality and service, set Kova Tools apart from the larger chains. In 2014, the company moved to the Bonne Fortune Industrial Zone in Grâce-Hollogne. This new 1,550 m² building provided Kova Tools with a spacious showroom and significant stock, ensuring immediate availability for its professional clients.
A business transfer supported by BestValue
After more than 20 years at the helm of Kova Tools, Philippe Jouret decided to hand over the reins. He wanted to enjoy a well-deserved retirement while ensuring the continuity of his business. He turned to BestValue for guidance through this crucial transition.
A promising takeover by two young entrepreneurs
Drawn to the company’s potential and values, two young entrepreneurs decided to take on the challenge. They took over the leadership of Kova Tools at the end of 2024, aiming to preserve the legacy while injecting new energy. From business valuation to the finalisation of the transaction, BestValue supported every step of the process. The result: a smooth and successful transfer, benefiting all parties involved. BestValue is proud to have contributed to this successful entrepreneurial transition and to enabling Kova Tools to continue its development under new leadership.
Words from the seller: Looking back on a successful business transfer with Philippe Jouret
How did you experience the transfer process? What were the main challenges for you?
“I started thinking about selling my business around the age of 60. To give you some context, when I worked in banking, retirement was often mentioned around 55 or 60; that psychological barrier stuck with me. I attended conferences on business transfers and quickly realised I had to work on a few things. I took a few days to isolate myself, go through the numbers, and I decided to continue until 65 to meet some personal goals before thinking about a smooth transition. That gave the business new momentum. At 65, with an autonomous team, I was ready to step back. At the end of 2023, I started looking for an advisor who could guide me through this decisive stage. That’s how I found out about BestValue, through Wallonie Entreprendre. From the first contact, I was impressed by their approach — both human and structured. I had some concerns about how young the team was, but the quality of their references and the feedback from my network quickly reassured me. I felt they had the expertise and the energy to support me effectively throughout the process.”
“What I particularly appreciated was the human side. It’s a moment full of doubt, joy, and sadness. You need someone who can manage all that. A business transfer is very emotional.”
What was the most difficult part of this crucial stage?
“The valuation, without a doubt. I understand the logic behind it, but when you’re selling, you naturally hope for more. It’s a moment of introspection, but thankfully, BestValue explained the valuation methods with clarity and pedagogy. That helped me accept the reality and move forward calmly. The start of the process is quite pleasant — challenging the information memorandum, telling the story, and highlighting Kova Tools’ strengths. Then, when potential buyers start showing interest, it becomes very real. I shifted from a passive role to an active one: once a serious buyer appears, everything changes. You want to move faster, not miss the opportunity. You need to tackle everything you’ve been putting off for years, and that’s less fun. The last six months have been more demanding, as you feel the need to turn the page. Again, BestValue’s support was invaluable: they structured the exchanges, managed the timeline, and helped me make sure nothing was left to chance.”
How did you experience the matching process with the buyers?
“BestValue handled the transition tactfully, maintaining just the right distance while ensuring smooth communication. We had very few direct contacts — and honestly, that was for the best. We’re at different stages in life: they’re starting an adventure, I’m ending one. I did help with the transition, answered their questions, but since the team was already autonomous, they could rely on themselves too. I’m still available if needed, but I’m no longer the point of reference.”
Looking back, what stands out to you about BestValue’s support during the process? Was there a key moment or piece of advice that stayed with you?
“What I’ll remember most about this collaboration is the human quality of the BestValue team: their warm welcome, attentive listening, and constant sincerity. No unrealistic promises, just a clear and honest approach. They laid out the facts and explained each step thoroughly. And behind that closeness was real professionalism: detailed financial analysis, carefully written documents — everything was rigorously structured. In the end, I believe the process went very well, with tense moments resolved at the last minute. Maybe I was lucky… but I also had the right team around me.”
With hindsight, do you think you could have handled this transition alone?
“Oh no, absolutely not. There were too many stakes, too many emotions, too much technicality. BestValue’s guidance was essential.”
BestValue is proud to have contributed to this meaningful entrepreneurial transition, allowing Kova Tools to continue growing under new leadership
